About

About

 

Karen Swanson founded Nauset Strategic Partners, Inc. in 2001.

 

Skilled at persuasive, creative writing (visit www.golowcholesterol.com), Nauset specializes in providing copywriting, social media and online marketing consulting to individuals and small businesses. She was hired by Answers.com in February 2013 to write as the 'cholesterol category expert' at www.cholesterol.answers.com.

 

Prior to founding Nauset, Karen spent 15 years in Marketing and General Management positions at Warner-Lambert/Pfizer, Beiersdorf, Procter & Gamble, and Fidelity Investments.

 

As Vice President, North America for the Schick division of Warner-Lambert/Pfizer, Karen achieved significant sales and profit growth via innovative marketing plans, strong strategic planning skills, and excellent communications and people skills. 

 

Prior to Pfizer, Karen was a Brand Manager at Beiersdorf, where she repositioned the Nivea Bath line. At Procter & Gamble, Karen worked on the Clearasil and Aleve brands. She began her marketing career at Fidelity Investments.

 

From 2009-2011, Karen has focused on online marketing as Vice President Direct Marketing at Semprae Laboratories, a venture-backed consumer product startup.  In January 2011 she launched a blog, www.golowcholesterol.com.

 

Karen holds an MBA from the Harvard University Graduate School of Business and a BS degree, magna cum laude, from Bucknell University. She also spent a (fantastic) semester at the London School of Economics